Sales and Book Trade Marketing with Andrew Furlow

3rd Feb 2026 7pm - 8:15pm
Greenwich Mean Time

at TBC

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Non Academy Member

£14.99 + £1.87 fee

Event Details

A Fly on the Wall Publishing Academy talk!

The online Teams link for this event will be circulated via email the day before the event.

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Publishing Sales & Trade Marketing: An Introduction

Tuesday 3rd of Feb, 7:00 PM - 8:15 PM

Join us for an engaging evening exploring the world of B2B sales and trade marketing in the publishing industry. Whether you're considering a career in publishing, looking to understand the commercial side of the business, or simply curious about how books reach readers, this session will provide valuable insights into this dynamic field.

About the Speaker:

Andrew Furlow is an award-winning publisher with more than 25 years experience, predominantly in adult trade nonfiction. He has worked in almost every type of publishing role, encompassing editorial, sales, marketing, PR, rights and more. He was most recently Acting Editorial Director for nonfiction at HarperNorth, and previously Head of Greystone Books UK and Associate Publisher at Icon Books. Now based in Hebden Bridge, West Yorkshire, Andrew is a freelance Publishing Consultant.

What We'll Cover

The evening begins with introductions and a chance to learn about fellow participants before diving into the fundamentals of publishing sales. We'll clarify what B2B sales means in a publishing context while exploring important related topics like distribution, tariffs, and EU regulatory challenges.

You'll discover the diverse landscape of sales accounts, from field representatives and key accounts to online retailers (including Amazon), special sales, export markets, libraries, and subscription boxes. We'll examine real-world examples and discuss the unique intricacies of managing each type of account.

The session will demystify trade marketing—who does it, what strategies are employed for different accounts, and the current and future challenges facing the industry. We'll also explore the essential skills needed for careers in sales and trade marketing, what makes this area rewarding, and how the field is evolving.

The evening concludes with an open Q&A and discussion, giving you the opportunity to delve deeper into topics of particular interest.

Perfect for: Publishing hopefuls, career changers, students, and anyone interested in the business side of books.

Please note this event has two tickets - free for publishing academy members, and a one off fee if you are not a member.

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For this service we charge a small Handling Fee to cover the debit/credit card processing fees, customer services, processing and distribution of tickets and our secure server costs. We always try to keep these costs to an absolute minimum. If you feel at any time that our prices are not fair or competitive we'd be happy to hear from you.

Delivery

If you have ordered physical paper tickets there is a further Delivery cost added to cover the delivery of your order through the Royal Mail network.

We always endeavour to keep these costs as low as possible to merely cover the costs of postage. We only charge you one Delivery cost per order so if there is a big group of you recommend purchasing larger amounts in one order.

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